New advertising campaign for Colombia / Colombia – Land of Sabrosura

A few days ago we have been to an interesting tourism event in Bogota. President Santos, the tourism minister, the head of Procolombia and other people were reflecting on 2017 and gave an Outlook for 2018. The tourism sector is getting more and more important for Colombia and is already, behind oil and coal, the most important export good. 

Not bad for the diversification of Colombia´s economy. The changing image of Colombia, the successful peace negotiations between government and FARC-Guerrilla, the nobel peace prize for president Santos played an important role for this development. Despite all the difficulties with the peace negotiations with the last active ELN guerrilla we think that Colombia is on a good way. On the mentioned tourism event the new promotion video for Colombia – “Colombia – Land of Sabrosura” was released (http://www.colombia.travel/sabrosura/es).